Advertising a bail bond business might look absurd or even hilarious to most people who see their billboards, bills and online advertisements posted in different areas of the community or different communities and cities. However, business publications have character, which allows customers to remember them because of their initial impression.
US law does not condone openly advertising a bail bond business, but bail bond advertisements put off some people about the idea rather than find the service considerable because it makes money from criminals with no life-sentences. It sends a message that one could buy their way into freedom, which bail bond companies do not promote.
Nevertheless, against these advertising and marketing odds are great ways to expand and maximize your bail bondsman networks.
The Golden Rule
Every US state has a centralized group of bail bondsman exchanging contact details and other information county jails have on petty crimes and other opportunities of interest for further business. These organizations and groups recognize registered businesses in the state. Qualify and join prominent groups.
When participating, keep in mind that every member has to put something on the table, such as an informative idea or a lead that would suit some members. The more you give, the more you get. Do for the other members what you want them to do for you.
Internet forums are a great way to find businesses similar to yours looking for ways to gain more clientele. A community that supports one another could ensure a thriving and competitive industry in the state.
Identify Network “Seeds.”
In every forum and network are “seeds” or people with commendable spheres of influence over their client base and membership base. Exchange great ideas and clientele with influential individuals, but also be ready to do something pro-bono with them to access their network.
Something pro-bono could mean a high profile or high bail client that needs a bond that the prominent jail bail agent could handle and boost their profits during a “dry” business period. You may also exchange ideas on business optimization; for example, you could also provide an important component that helps optimize the influential bail bondsman’s business structure or operations.
To gain more influence, bring something valuable to the table that will benefit many, which in turn would impact many in the forum, including the “seeds,” that could accelerate your network growth.
Offering fees for other bail companies who refers a client to you improve trust and future repeat referrals. As with the first step, forward clients to individuals in your network too; they will gladly provide you with ample commission in the process.
Commissions are not just for spare change profit. They are an extension of a company or individual’s goodwill. Tipping the waiter is a similar notion to commissions; for providing excellent service to you, they deserve compensation. The commission also guarantees you a steady flow of clients during seasons when clientele sources are dry at your end.
Be Trusted With Good Reputation
A bail bond company that has a good reputation in a bail bondsman group and different client networks has a better chance of gaining recommendations and referrals.
Building good reputation can take time. Start by performing the first three steps.
Your company must perform excellently with referred clients especially ones coming from “seeds.” The network of prominent bail companies could include individuals who direly need a bail bondsman’s help.
Efficient performance with the current defendant or their representative could have them refer you to other clients in their network immediately should the need for your services arise.
Always be trusted for your business and professionalism. Make these qualities consistent, and you can grow your business’ sphere of influence in your community effectively.
Open or blatant bail bonds business advertising is often awkward as your company advertisements are using “jail” and “imprisonment” as possible keywords for offline businesses. Discreet advertising is better for bail bond companies because it sheds a positive light on their brand.
Support local athletic teams or colleges. Your business, discreetly announced as a sponsor, would have community citizens find your bail bond company as a contributor to the local intellectual capital in this manner. More people would refer your business because you help the community.
Another is fail-safe excellent customer service. Train representatives to be responsive, understanding and naturally kind-hearted towards clients. The accused need understanding and compassion than a business engagement; craft effective dialogue focused on your company providing honest help.
Remain With A Good And Productive Network
A stagnant group will do your business no favors, so never stay in just one. Have your company or a representative be a part of all local industry networks related to your business.
Lawyer networks, whose members would need an occasional call for help from bail bond companies, are great areas to begin your expansion. Online and offline forums and communities for occupations at risk of criminal activity may also need bail bondsman services on call.